iStyle 5ive is a brand. Est. in 2012 that is built on the foundation of popular culture, hip hop, sophistication, and imagination.
The concept-idea of istyle 5ive started as a name of a blog I started on tumblr where I talk about style, fashion and recognize the men of Iota Phi Theta Fraternity, Inc. that have a sense of style. Swagg, Class, or what ever you want to call it, is what I wanted to established.